Pricing
Aligned with your results.
Not our effort.
We use a hybrid model: a base campaign fee plus a performance component tied to the outcomes that matter, sign-ups and meetings.
How It Works
Base fee + performance. Simple as that.
Each quarterly campaign has two components:
Base campaign fee
Covers audience intelligence, speaker recruitment, event production, content creation, promotional campaign, and post-event distribution. This is the production cost of running a professional campaign, paid regardless of outcome.
Performance component
Tied to measurable results: webinar sign-ups and/or booked meetings. The exact structure is agreed before the campaign starts, based on your ACV and target outcomes.
Why hybrid?
Pure performance models sound appealing but they create misaligned incentives: the agency chases volume over quality. Pure retainers reward effort, not results. The hybrid model means we have skin in the game on outcomes, but enough stability to invest in doing the work properly.
Included in Every Campaign
What you get for the base campaign fee.
- Signal intelligence and audience mapping
- Topic strategy and speaker recruitment
- Speaker briefing and management
- Full event production and hosting
- Blog posts and social content for your channels
- Outbound invitation campaign to signal-qualified prospects
- Post-event content: edited replay, social clips, blog summary
- Personalised follow-up and meeting booking
- Campaign reporting and performance review
Pricing Logic
Pricing is anchored to your economics.
What you pay depends on what a meeting is worth to your business. We start with your average contract value and close rate, work backwards to the value of each sign-up and meeting, and set pricing that gives both sides a compelling return.
The ROI calculator on the Perfect For page shows exactly how this works. If the numbers make sense for both parties, we move forward. If they don't, we'll tell you. See the ROI calculator →
Minimum engagement
- One quarterly campaign
- Setup phase: 4–6 weeks before the first event
- Campaign execution: webinar + 4 weeks of follow-up
Commercial Terms
Clear rules. No grey areas.
Measurement
Sign-ups are counted at registration, not attendance. Industry attendance rates sit at 35–45%; optimising for attendance rather than registration would misalign incentives. You capture registrant data at sign-up and can nurture non-attendees with the replay.
Meetings are defined as a calendar-accepted meeting between the prospect and your sales rep, confirmed by both parties. If the meeting happens and the deal doesn't close, that's not on us. Our job is to get the right person in the room.
Suppression list
You provide a list of companies and contacts who shouldn't be approached. This serves two purposes: brand safety and commercial clarity. If a company isn't on your suppression list when we deliver the lead, it's billable. No retroactive claims that you "already knew about them."
Updates to the suppression list have a 48-hour activation window. This prevents gaming: you can't add companies after seeing who we've identified.
No-show risk
We accept it. It's factored into the pricing. No-show rates are tracked per campaign; if they consistently exceed 20%, we revisit the approach.
Let's model it for your business.
The pricing conversation takes 30 minutes. We'll walk through your ACV, close rates, and target volume, and tell you honestly whether the numbers work.