How It Works
Select like an analyst.
Engage like a media company.
Every campaign combines two things most companies do separately, or not at all. AI-enhanced signal intelligence finds the accounts most likely to care right now. Expert-led content and targeted outreach earns their attention. Here's how the two come together.
Pillar 1: Select Like an Analyst
Prioritise accounts on macro intelligence, not commoditised triggers.
Everyone tracks the same signals: job changes, fundraises, hiring surges. Those show up in every competitor's outreach at the same time. There's no alpha in them anymore.
We start higher up the chain. Before a single invitation goes out, we analyse the external forces shaping your market and build hypotheses about what's driving urgency inside target accounts right now. Our AI-enhanced signal monitoring scans for:
Regulatory & Compliance
New legislation, enforcement actions, compliance deadlines that create urgency in your ICP.
Competitive Shifts
Pricing changes, acquisitions, leadership moves, negative reviews at incumbent vendors.
Hiring & Growth Patterns
Job postings that reveal new initiatives, capability gaps, and budget allocation.
Technology Changes
Platform migrations, vendor switches, end-of-life announcements.
Market & Economic Pressure
Sector contraction, funding shifts, cost-reduction mandates.
Executive Signals
What your target buyers are talking about, posting about, and engaging with publicly.
This is how you get one step ahead. While your competitors react to downstream signals that everyone can see, you're reaching accounts based on the upstream pressures shaping their priorities right now. AI scans, classifies, and scores these signals across your entire TAM continuously. The human layer designs the hypotheses and interprets the results. Even if every company adopted this approach, no two would reach the same conclusions, because the alpha is in the interpretation, not in the data.
Pillar 2: Engage Like a Media Company
Expert-led content. Targeted outreach. One allbound campaign.
Once you know who to reach and why, the question is how. Not more cold emails. Not "personalised" copy that references their university. Instead, become the company that facilitates the conversation they're already having internally. Here's the campaign, step by step:
01
Audience Mapping
We start with your TAM and run it through our AI-driven signal pipeline. Companies showing genuine buying signals, not just firmographic matches, are scored, ranked, and promoted into the campaign audience. The AI handles the scale; the human layer handles the strategy. The result is an invite list of companies that have a real reason to care about the topic.
02
Topic & Speaker Strategy
The topic isn't chosen at random. It's designed around the signals we're seeing: what's changing in your market, what's creating urgency, what's already on your prospects' agendas. We then recruit speakers who bring genuine expertise, external voices that lend credibility and attract attendance.
03
Content Creation
We produce the promotional content: blog posts, social content, email copy. All designed for your team to publish on your own channels. Your brand is positioned as the one facilitating the conversation, not selling at it.
04
Outbound Invitations
Signal-qualified prospects receive personalised invitations. Each references why the topic is relevant to them specifically: the signal we detected, the challenge they're likely facing, the value of attending. This is outbound that earns engagement because it's grounded in real context.
05
Event Production
We handle everything: platform, hosting, moderation, speaker coordination. Your team participates as a knowledgeable presence. The format is educational, not promotional, which is precisely why it works.
06
Post-Event Distribution
The campaign doesn't end when the webinar does. We produce an edited replay, social clips, a blog summary, and key takeaway content. This extends reach, captures the audience that didn't attend live, and gives your team ongoing content to share.
07
Follow-Up & Meeting Conversion
Personalised post-event outreach to attendees and registrants. References specific content discussed. Multi-touch sequences across email and LinkedIn. The goal: booked meetings between qualified prospects and your sales team.
What to Expect
The numbers behind a typical campaign.
3,000+
companies scanned per campaign
200–500
signal-qualified prospects invited
50–150
webinar registrations (depends on TAM and topic)
35–45%
average attendance rate
5–15%
of registrants convert to meetings
Quarterly
cadence: one campaign, compounding results
These aren't projections. They're based on established B2B webinar benchmarks and real-world campaign data. The exact numbers for your market depend on TAM size, deal complexity, and topic relevance. We'll model this during the planning conversation.
Want to see the intelligence behind the campaign?
We'll build a signal map for your market and show you what a campaign plan looks like, before any commitment.