Allbound Campaign Agency
Webinar campaigns that
convert to pipeline.
We select accounts like an analyst. Then engage them like a media company. AI-enhanced signal intelligence meets expert-led content, one integrated campaign that earns attention and converts it to pipeline.
The Problem
Everyone's chasing the same signals.
Everyone's sending the same outreach.
The outbound playbook is broken in two places at once.
First, how companies select who to target. Everyone subscribes to the same intent data and tracks the same commoditised signals (job changes, fundraises, hiring surges), reaching out at the exact same time as every competitor. There's no edge. Your prospects are drowning in identical outreach triggered by the same triggers.
Second, how companies try to engage. Mass cold email with "personalised" copy that references someone's university or job title. AI-generated messages that sound like every other AI-generated message. Content that nobody asked for, landing in inboxes that are already full.
The result: <1% reply rates. Webinars with the wrong audience. And a Head of Marketing explaining to the board why cost-per-meeting keeps climbing.
The fix requires rethinking both sides. Better targeting AND better engagement. Not one or the other. Both, designed together, in a single coordinated programme.
One Campaign. Every Quarter.
An allbound campaign from signal to meeting.
Each quarter, we run a complete campaign that combines signal intelligence, expert-led content, and targeted outreach into a single pipeline-generating machine.
01
Signal & Audience
Our AI scans your entire TAM for companies showing live buying signals, regulatory shifts, competitive moves, hiring patterns, leadership changes. Not a static list. A continuously updated picture of which companies are most likely to care right now.
02
Topic & Speakers
We design the webinar around the signal. The topic is chosen because it's already on your prospects' agenda. We recruit credible speakers who draw attendance.
03
Content & Promotion
Blog posts, social content, and email sequences, all created for you to publish. Your brand is positioned as the one facilitating the conversation.
04
Outbound Invitations
Targeted outreach to signal-qualified prospects. Each invitation references why the topic matters to them specifically. Not mass email. Considered, relevant, personal.
05
Event Production
We host and moderate the webinar. Your team shows up as a credible, knowledgeable presence, not a sales pitch.
06
Post-Event Content
Edited replay, social clips, blog summary, key takeaways. The campaign keeps working after the live event ends.
07
Follow-Up & Meetings
Personalised post-event outreach converts attendees and registrants into booked meetings for your sales team.
The Curatable Approach
Two ways to rethink how you generate pipeline.
01
Select accounts like an analyst.
Most outbound starts with the same bought list, filtered by the same firmographics, triggered by the same signals. Job changes, fundraises, hiring surges. None of those are wrong, but they give you zero competitive advantage because every competitor is tracking them too.
We take a different approach. Like a hedge fund analyst, we analyse the macro trends shaping conversations at board level inside your target accounts: regulatory shifts, economic pressures, competitive disruption, technology changes. These external forces create urgency before it shows up in the downstream triggers everyone else is chasing.
The result: you reach accounts at the right moment, before your competitors know they should be reaching out. And because the analysis is hypothesis-driven, even if everyone adopted this approach, no two firms would reach the same conclusions. That's the edge.
02
Engage them like a media company.
Once you know who to reach, the question is how. And the answer is not more cold emails. It's becoming the company that facilitates the conversation your prospects are already having internally.
We run expert-led webinars on the exact topic the macro signals tell us your prospects are thinking about. We recruit credible speakers who draw attendance. We produce content worth engaging with (blog posts, social content, email sequences) and position your brand as the one hosting the conversation.
The outbound invitation campaign targets the exact accounts your signal intelligence identified. Each invitation references why the topic matters to them specifically. This is allbound: inbound and outbound designed as one campaign. The webinar earns attention. The outreach directs it. The follow-up converts it.
Most companies do neither of these well. Some do one. Curatable does both, and AI makes it possible at a scale that would otherwise require a team of 20. That's the combination that generates pipeline.
Proven Playbooks. AI-Enhanced.
17 years of GTM methodology. Now with AI under the bonnet.
This isn't an experiment. The campaign methodology (analyst-grade account selection, expert-led events, allbound engagement) is built on nearly two decades of real-world B2B go-to-market experience. It worked before AI. It works dramatically better with it.
Macro signal detection at scale
AI scans thousands of companies across regulatory changes, competitive shifts, hiring patterns, and executive activity, continuously. It identifies the upstream pressures shaping board-level conversations before they show up in the downstream triggers everyone else is chasing. A human team doing this would need a dozen analysts. Our AI does it in hours.
Audience scoring and prioritisation
Not every company showing a signal is worth inviting. AI scores and ranks prospects based on signal strength, recency, and relevance to the specific campaign topic, so the invite list is precisely targeted, not broadly sprayed. The analyst approach, executed at machine scale.
Content and outreach that's actually relevant
Every outbound invitation references the specific signal detected for that company, why the topic matters to them, right now. AI makes this possible at volume without sacrificing quality. The result: outreach that earns engagement because it demonstrates genuine understanding of their world. That's the media company approach at work.
The AI is the engine. The strategy is human. Every campaign is designed by people with GTM experience, reviewed by people who understand your market, and refined based on real outcomes, not left to an algorithm. You get cutting-edge precision with the safety of a methodology that's been proven hundreds of times over.
See what a campaign looks like for your market.
The best way to evaluate this is to see a real campaign plan built for your industry. We'll put one together before any contract is signed.
mark@becuratable.com