Perfect For
Not for everyone.
Right for some.
Curatable works best for a specific type of B2B company. Here's how to know if that's you.
Who This Is For
Companies where every meeting actually matters.
You sell complex, high-value deals
Your average contract is £15,000 or more. You don't close on the first call. There's a buying committee, a procurement process, and a meaningful decision to be made. That's why every qualified meeting has real commercial value.
You have a sales team ready to take meetings
This isn't for solo founders who can't follow up. You need at least 2–3 salespeople or AEs who will act on the meetings we book. We generate the pipeline. Your team converts it.
Your market has identifiable buying signals
Regulated industries, technology buyers, professional services, markets where external events (legislation, competitive shifts, platform changes) create genuine urgency. If nothing ever changes in your market, signal intelligence can't help.
You're already doing some outbound, and it's not working well enough
You know your ICP. You've tried cold outreach, maybe run a webinar or two. The results have been mediocre. You're not starting from zero. You're looking for a better engine.
You're 20–500 employees
Large enough to have dedicated sales and marketing functions. Small enough that you can't build this internally: you don't have a demand gen team, an events manager, and a signal intelligence platform. That's what we are.
Who This Isn't For
We'd rather say it now than waste your time.
Early-stage startups still finding product-market fit
If you've closed fewer than ten deals, you're still learning who your buyer is. Signal intelligence works when you know your ICP. It can't find it for you.
High-volume, low-value sales
If your ACV is under £5,000, the unit economics don't work for either of us. Webinar campaigns generate high-quality meetings, not high-quantity leads.
Companies expecting instant results
The first campaign takes 6–8 weeks to plan, build, and execute. Results compound over quarterly cycles. If you need pipeline next week, this isn't the answer.
Teams that won't follow up
We book the meetings. Your sales team needs to show up prepared and close. If nobody acts on the pipeline, the best campaign in the world won't help.
Work Out the Value
What's a qualified meeting worth to you?
The pricing conversation starts with your economics, not ours. Input your numbers and see what each meeting is worth.
Expected value per meeting
£6,000
ACV × close rate
Expected quarterly pipeline value
£60,000
Value per meeting × meetings target
Expected annual pipeline value
£240,000
Quarterly × 4
This is why performance-aligned pricing makes sense. When every meeting has quantifiable value, paying for results isn't a risk. It's a better deal than paying a retainer and hoping.
Sound like you? Let's talk.
If most of the criteria above describe your business, we should have a conversation. We'll model the economics and show you what a campaign plan looks like for your market.