About
Analyst intelligence.
Media company engagement.
Curatable exists because pipeline generation is broken in two places at once. Companies select the wrong accounts at the wrong time, and then try to engage them with outreach that sounds like everyone else's. We fix both sides. AI-enhanced signal intelligence meets expert-led content. Proven playbooks, enhanced with AI.
The Backstory
Built from 17 years of what actually works.
Mark Walker spent nearly two decades in B2B go-to-market, building revenue teams, running outbound programmes, and watching the industry's playbook stop working.
The volume-based approach is dead. It doesn't matter how good the copy is or how precise the personalisation. If you're reaching out to someone who has no reason to care right now, you're noise.
Curatable started with a different question: what if you only reached out to companies that had a genuine reason to engage? What if the outreach was built around content they actually wanted to consume? What if inbound and outbound were the same campaign?
That question became a methodology. AI made the methodology scalable: what once required a team of analysts to monitor, score, and prioritise can now run continuously across thousands of accounts. The experience designs the strategy. The AI executes the intelligence. The combination became Curatable.
The Approach
Select like an analyst. Engage like a media company.
Pipeline generation is broken in two places at once, and most companies only try to fix one.
The first problem is selection. Everyone prioritises accounts using the same commoditised signals (job changes, fundraises, hiring surges) and reaches out at the same time as every competitor. There's no edge. Curatable takes an analyst approach: we study the macro trends shaping your market and identify which accounts are most likely to care about a specific topic right now, before those signals become obvious to everyone else.
The second problem is engagement. Cold emails with thin personalisation get ignored because they're indistinguishable from every other cold email. Curatable takes a media company approach: we produce expert-led webinars on the topics your signal intelligence tells us matter, recruit credible speakers, create content worth engaging with, and invite the right accounts with outreach that references why the topic is relevant to them specifically.
The allbound model integrates both: the analyst intelligence shapes who we invite and when. The media company execution shapes how we earn their attention. One audience. One topic. One campaign. Inbound and outbound designed together from the start.
Part of Something Bigger
Curatable is the campaign arm of AI GTM Studio.
AI GTM Studio is a consulting practice helping B2B companies build and scale revenue systems, with a core focus on practical AI adoption in go-to-market.
Curatable handles the execution layer: the quarterly campaigns that generate pipeline. AI GTM Studio handles the strategic layer: GTM planning, team structures, and revenue architecture.
See what a campaign looks like for your market.
We'll build a campaign plan for your industry before any contract is signed. The best way to evaluate this is to see the intelligence and the approach, not a slide deck.
mark@becuratable.com